How do you like our new look? It’s the result of a collaboration with a communications design company called Studio Constantine who are based in Melbourne Australia but came to visit the studio earlier this year after reading about Stoke-on-Trent and its industries. It was a great collaboration exploring connection and differences between heritage and contemporary life.
In spite of the geographical distance both creative practices share a love of utility and beauty. Both parties are mindful of the tradition of their disciplines, but similarly committed to experimentation and pushing at the boundaries.
The challenge in redesigning our visual identity was how to express that contrast. How to ground the mark in tradition, whilst strategically positioning the company in the contemporary lifestyle space.
Studio Constantine first looked to the notion of a maker’s mark and its history within British and Japanese ceramics, understanding the rich language of gestures, symbols and colours. The final maker’s mark was composed of three classic elements of the genre; the maker’s initials, a heraldic device (in this case, doubling as a vessel), and the product’s place of origin. Historical in composition, but deliberately modern and stark in execution.
The maker’s mark is paired with a more formal, purely typographic set of ‘Reiko Kaneko’ in a contemporary sans typeface. They can be used separately or in tandem. Each ought to become synonymous with the other over time.
The colour choice seemed to make itself. The blue was historically used for backstamps in both Britain and Japan, and the associations with blue and white Japanese ceramics exported to Europe during the 19th century are still strong. The blue is supported with a palette of neutral tones taken from different clays.
We hope you like the new look which we’ll be extending to all our products, packaging and communications over the next few months.